Step into the world of digital strategies with the Online Marketing course. You'll learn how to reach target audiences through SEO, SEA and social media platforms such as Google Ads and TikTok Business Center. With tools like GA4 and Looker Studio, you'll optimize campaigns and get maximum results from your marketing budget. Thanks to hands-on projects, you will develop into a creative and data-driven marketer who makes an impact in the digital world.
The ITIL® 4 Foundation course is offered by Pink Elephant, an ATO of PeopleCert. ITIL® is a registered trademark of the PeopleCert group. Used under license from PeopleCert. All rights reserved.
With the Online Marketing course, you will learn to develop digital strategies and optimize campaigns with tools such as GA4, Looker Studio and Google Ads. Ideal for anyone who wants to make an impact in the digital world.
Entrepreneurs who want to manage their own digital strategy will learn practical skills in this course to increase visibility, generate traffic and improve conversions.
For experienced marketers, this course offers in-depth training in tools and techniques such as SEA, SEO and social media marketing. This will keep you up-to-date in the rapidly changing digital landscape.
Are you new to the world of marketing? This course will help you understand and apply the basics of digital marketing, from data-driven insights to designing effective campaigns.
In addition to the Business Data Analytics course, we also offer the Data Analytics with Python course. Both courses prepare you for a career in data analytics, but the focus is different. Business Data Analytics focuses on analyzing and visualizing data in a business context, working with tools such as Power BI, Looker Studio and GA4. The Data Analytics with Python course goes a step more technical and focuses on processing and analyzing large data sets with programming languages. You will learn to work with SQL and Python, including libraries like Pandas, NumPy and Matplotlib, which allow you to perform deeper analysis and even build predictive models.
In short, Business Data Analytics is perfect if you want to work directly with data within companies, without programming. Data Analytics with Python is ideal if you want to explore the technical side of data analytics and dive deeper into code. Which direction suits you best?
At Winc Academy, we combine a hands-on approach with personal guidance. You don't just learn the theory, but apply it directly in projects that tie in with practice. Whether you're a beginner or already experienced, we'll help you grow as a business data analyst confidently and future-proof.
Are you looking for another direction in IT? Then be sure to check out our Back-end Development retraining or Full-stack developer training.
This is an introductory text 'what are you going to learn'
In this module, you'll learn the basics of user-centered design and how to design user-friendly, interactive websites. You'll be introduced to tools such as Figma and Hotjar, and learn to create low- and high-fidelity prototypes.
What will you learn?
Project: Design two prototypes for one web page with Figma.
This module introduces data-driven marketing. You'll learn to analyze data sets, formulate marketing questions, and create dashboards to visualize insights. Tools such as Excel, GA4 and Looker Studio help you make data-driven decisions.
What will you learn?
Project: Create a dashboard with Looker Studio to analyze marketing performance and user flows.
In this module, you will learn how to optimize websites for search engines. You will work with tools such as GA4, SEMrush and ChatGPT to develop SEO strategies, generate content and make technical improvements.
What will you learn?
Project: Analyze competitors, optimize SEO tags and generate content based on focus keywords.
In this module, you'll learn to develop and implement effective social media strategies. You'll use platforms such as Facebook Ads Manager and TikTok Business Center to create targeted content and manage campaigns.
What will you learn?
Project: Develop a social media marketing strategy for Nomadisa, focused on cultural tours in Kenya.
This module covers automating marketing processes with tools such as Zapier and CRM systems. You will learn to design and implement workflows to optimize lead management and increase efficiency.
What will you learn?
Project: Automate marketing workflows and improve lead management with Zapier.
In this module, you will learn how to set up and manage search engine and social media campaigns with Google Ads and Meta Ads. You'll discover how to create effective ads and measure performance with KPIs such as ROAS and CPV.
What will you learn?
Project: Design and launch a SEA campaign for a real business case, and optimize it using Google Ads and Meta Ads.
Learn the basics of artificial intelligence (AI) and generative AI (Gen AI), including their origins, applications and ethical challenges. This module focuses on hands-on learning and critical reflection so that you can apply AI effectively and responsibly.
What will you learn?
Final assignment Introduction to AI: Reflect on the practical applications of AI in your context and develop responsible AI use by analyzing and minimizing pitfalls.
Learn how to use Generative AI tools to improve your work processes and increase your productivity. This module focuses on practical application and developing skills around AI use so you can work smarter, not harder.
What will you learn?
Final Assignment Gen AI & Work Productivity:
Develop a personalized AI integration plan and improve your work processes through AI. Test and evaluate the effectiveness of these tools in your own work environment.
At Winc Academy, you study entirely online, with no set schedules or mandatory class times. As soon as you start, you get direct access to our online learning environment, where you not only find the material, but also keep track of your progress and easily connect with mentors and fellow students. So you set your own pace and learn in the way that suits you best.
We understand that retraining for IT doesn't always fit alongside a full schedule. That's why our courses are 100% flexible: you choose when and where you study. This way you can easily combine this training with work, family or other obligations, without making concessions to your learning experience.
At Winc Academy, you are never alone. From day one, you receive guidance from experienced mentors who monitor your progress and support you with personalized feedback. Have questions? Ask them via Slack, schedule a 1-on-1 session or spar with other students. We'll help you start your IT career with confidence.
An IT course is not just about knowledge, but mostly about doing. That's why our courses are practice-oriented, so you can immediately apply what you learn. You work with the tools used in the field. Moreover, we keep our retraining course material up-to-date with the latest tools and technologies, so that you are always one step ahead.
After completing your training you will receive a Winc Academy certificate, recognized by parties such as the CRKBO and NRTO. This certificate shows that you have the knowledge and skills employers are looking for, and increases your chances on the job market. Many of our students start their IT careers with companies such as Randstad, Experis and local IT specialists.
You use tools such as GA4 and Looker Studio to analyze marketing data and identify trends. This allows you to optimize campaigns by, for example, targeting the right audiences, monitoring performance and tailoring content to the needs of your audience. You'll learn how to build dashboards to provide insight into the effectiveness of campaigns for yourself and your team.
You will learn to develop data-driven strategies for search engine optimization (SEO), search engine advertising (SEA) and social media campaigns. In addition, you'll gain insight into how to analyze marketing data to monitor KPIs and make strategic decisions. This knowledge will enable you to create targeted and impactful campaigns.
Sure! If you want to get a specific certificate (in addition to your retraining course) you can subscribe to our Skill Hub. You can see this as a kind of library where all loose skills are available. Would you like to take the above training and get a SCRUM certificate in addition? You can! Subscribe to our Skill Hub and get access to over 50 skills and the opportunity to obtain 30+ officially recognized certificates!
While it's true that you won't have any work experience after training at Winc Academy, we do make sure that during the training you are as prepared as possible to start working immediately. This means that we not only pay attention to theory, but that you also work a lot on assignments that are similar to work you will encounter in practice. In addition, you will develop important skills, such as the ability to independently solve problems you encounter as a developer.
Yes, once you have satisfactorily completed all final assignments, you will receive a certificate of completion. With this you can show your (future) employer what you have learned and which languages and techniques you have mastered. You can see our certificate as a kind of 'certificate of guarantee'. If your employer is not satisfied, you can always come back to us and we will help you regain or improve those skills.
Yes, Winc Academy is a CRKBO registered institution (Centraal Register Kort Beroepsonderwijs) and has the NRTO quality mark (Nederlandse Raad voor Training en Opleiding).
The NRTO quality mark is the recognition for quality and professionalism in the private training sector. With the NRTO quality mark, clients can assume that Winc Academy meets high quality requirements in terms of transparency about products and services, adequate service, professional dealings with clients and expertise of staff. An independent, external certifying institution tests whether a provider meets the
quality requirements. The NRTO quality mark is issued by the Nederlandse Raad
voor Training en Opleiding (NRTO), the trade association for private training providers. For more information, see
www.nrto.nl/keurmerk.
Make your career switch financially feasible! A new future in tech requires an investment, but never let financing get in the way of your dreams! Fortunately, at Winc Academy, there are several financing options. Our specialists are happy to help you find the best option. Together we make your retraining feasible, read here how!
Are you receiving UWV benefits? Good news! You may be able to get funding for your IT training through the UWV training budget. The IT sector offers huge opportunities, and the UWV is happy to support your step toward a sustainable career in tech.
You are eligible if:
Many employers like to invest in staff development. Tech skills are valuable to almost any business! Our courses are hands-on, making your new skills immediately applicable in the workplace.
Apply for training budget if:
At the local level, there are sometimes also various opportunities through specific study vouchers. Such as Haaglanden Leert Door or Scholingsbudget Rijnmond.
Do you live in the Haaglanden region? Grab your chance! With the Haaglanden Leert Door training voucher you can get up to €3,500 subsidy for your IT training at Winc Academy.
Or do you live in the Rijnmond region? You may be able to use the Scholingsbudget Rijnmond to finance your training.
For each grant, take the Winc test and find out if you qualify.
Can't use other financing options? TechMeUp offers a unique solution: an interest-free loan that you pay back only when you find your new IT job! That way you can focus on your studies worry-free.
This is how you apply for a TechMeUp loan very easily:
Take the financing test and find out what the most favorable financing option is for you.